![]() ![]() Veteran customizers have mastered the art of wiping an acrylic solution across a fresh shoe to strip away the protective coating, then dipping their brush into a specialized leather paint to recolor different parts of the shoe. "A majority of people are just one or two artists working out of their garage or basement doing one or two at a time just as a side hustle or hobby," he told CBS MoneyWatch. Most customizers are either experienced artists, fashion fanatics, savvy entrepreneurs or all three, Solomon said. That violates trademark and copyright laws, Nike lawyers said. ![]() The suit, filed last month in California, accuses Drip Creationz - one of the largest shoe customizing companies in the world - of deconstructing Nike shoes, adding new material to them and reselling them for much more than regular retail price. But a lawsuit from Nike threatens that livelihood, not just for Hernandez but for countless other footwear customizers. For Hernandez, the shoe-customizing business lets him generate income while working part-time as well as allowing him to flex his talents as an artist - an ideal work-life balance, he said. "I was getting my orders from like California and Las Vegas."Īdding colors and designs to shoes in recent months has netted Hernandez about $10,000 in income, he estimates. "It was about three months in and that's when I started to get orders - and I'm not talking about local orders," the Salem County, New Jersey, resident said. A few weeks into the operation, his friend bailed but Hernandez decided to forge ahead. The vision of the co-founders, Ilene Arellano, Frankie Quiroz, and Brian Porter is to let people live a trendy life and it is truly inspiring to see how the three men have turned their dream into reality.Kino Hernandez and one of his close friends went into business together last year customizing sneakers and selling them online. Some of the other global celebrities who are smitten by the fashion brand include Billie Eilish, Justin Bieber, Ariana Grande, Miley Cyrus, and Selena Gomez. The list further includes celebrities like Ruby Rose, Jenna Dewan, Mckenna Grace, Gregg Sulkin and many more. The reason behind the mammoth success of Drip Creationz is the fact that it has associated with more than 500 social media influencers including Jake Paul, Logan Paul, Tana Mongeau, and Sommer Ray among others. With more than 50,000 happy customers, Drip Creationz has built a solid fanbase of around 600,000 followers on Instagram.īesides this, the company has got a team of 30 people who are working day and night by creating some innovative fashion designs for the people. Be it design, development, manufacturing, and worldwide marketing of fashion apparel, it is a 360-degree company which is one of its kind. In less than 3 years, Drip Creationz has made its mark and is one of the favourite fashion brands of the millennials. Headquartered in Riverside, California, the e-commerce fashion company was established in 2017. The men behind this multi-million-dollar company are none other than the trio of Ilene Arellano, Frankie Quiroz, and Brian Porter. It is the trusted name when it comes to footwear, apparel, and fashion accessories. One of the most sought after fashion companies that are currently making waves is Drip Creationz. In today’s time, fashion speaks a lot about an individual’s personality.
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